Trapyfy at a Glance
Founded
2025
Built for
Telegram merchants and ecommerce brands
Operated by
Retailrus Limited
Why We Built Trapyfy
Trapyfy was founded in 2025, after watching how much of a business could rest on a single Telegram bot. Catalogue, order history and customer relationships all lived in the same place, which worked well right up until access to that channel was interrupted — and at that point contact with customers and visibility over important commercial information could be lost at the same moment.
Building a genuine shopping experience was harder than it needed to be, too. Putting a storefront together usually meant combining a bot framework, several separate tools and a set of manual processes that were awkward to coordinate. Technical knowledge became a prerequisite for what should have been a commercial decision.
We built Trapyfy to give these businesses a simpler and more structured way to build, manage and develop their ecommerce activity through Telegram, with products, orders and fulfilment held in one system the merchant administers rather than scattered across chats, pinned messages and spreadsheets.
What Trapyfy Has Become
Today, Trapyfy is a chat-first commerce platform designed around the practical needs of Telegram merchants, ecommerce brands and community-led businesses. Three things sit at the centre of it.
Build or upgrade a Telegram shop
A merchant can start a new shop through Telegram, or bring an operation that already exists into a clearer structure while keeping the audience and the channel they have already built. See how bot storefront creation works in practice.
Run daily commerce operations
Products, inventory, orders, fulfilment and customer communication are managed from the same place, so stock, pricing and order status stay aligned with what can actually be sold and shipped. Product and inventory control and order automation handle the repetitive steps that sit around every sale.
Connect payments when required
Payment infrastructure can be connected through Niftipay where a merchant needs it. The integration is optional, and it sits alongside your commerce workflows rather than replacing them.
Built Around Real Merchant Feedback
Trapyfy is still growing, and the platform develops through direct contact with the merchants using it. The clearest signals come from people describing what slows them down: a step repeated too often, a status that is hard to find, a workflow that quietly breaks once order volume grows.
Our development team turns that feedback into progressive improvements across the storefront, order, inventory, fulfilment and customer-support flows. Not every request becomes a feature, and priorities shift as the platform grows. What stays consistent is the question behind each decision: does this make a merchant’s day-to-day operation simpler to run?
One Connected Commerce Ecosystem
Trapyfy manages the commerce experience, while payment infrastructure can be connected through Niftipay where required. The integration is optional, but recommended for merchants that want to operate both systems within the same connected ecosystem.
Trapyfy: storefronts, products, orders, inventory and fulfilment.
Niftipay: connected payment infrastructure and payment visibility.
Meet the Team Behind Trapyfy
A small team working across strategy, product, engineering, operations and brand.
Bapi
Co-Founder. Focused on Trapyfy’s strategic direction.
Vic
Co-Founder. Focused on how the product develops for merchants.
Sam
CTO. Leads the technical architecture and development behind the platform.
David Sherman
COO. Leads operations, merchant onboarding and support processes.
Anita
Creative Director. Leads brand identity and creative direction.
Built to Be Explored
Public resources anyone can review before committing.
Public API documentation
Guides covering onboarding, product management, orders, shipping, payments and reporting.
Integration and webhook resources
A REST API for teams connecting Trapyfy to existing systems and automating store, catalogue and order operations.
Merchant support infrastructure
Onboarding guidance, a go-live checklist and a direct support channel for merchants setting up or running a store.
Company Information
Trapyfy operates under Retailrus Limited.
- Retailrus Limited
- Birkirkara CBD 3020, Malta
- VAT: MT32211832
Trapyfy was founded in 2025 and is operated by Retailrus Limited. Company updates and announcements are published on the official Trapyfy LinkedIn profile, and the product itself is documented at docs.trapyfy.com.
